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Google Print Ads

Google Print Ads is a powerful, yet simple system for buying, distributing, managing, and reporting on traditional offline print advertising. Run through the Google AdWords interface, Google Print Ads brings new value to traditional print advertising by giving advertisers more control over their campaigns. Working on a marketplace-driven pricing model, Google Print Ads makes newspaper advertising more affordable for business owners. Advertisers select newspapers and place bids for the ads. Publishers can then accept or reject the bids, and provide direct feedback to advertisers.

Google Print Marketing

Google Print marketing lets advertisers unleash the power of newspaper advertising. According to Google, over 50% of U.S. adults read a newspaper on an average weekday, and 85% of readers say they've bought something advertised in the newspaper. Having a cohesive print marketing strategy can enhance the reach and frequency of an advertising campaign, and can drive web traffic while boosting natural and paid search activity.

The Google Print Ads network includes 400 daily newspapers with an aggregate circulation of over 22 million. Let Prime Visibility's qualified Google professionals leverage the marketing strength of this extensive network by creating, managing and analyzing your entire Google Print Ads campaign.

Marketing with Google Print Ads offers business owners several advantages over conventional means of buying newspaper advertising.

Google Print Marketing and Advertising: The Benefits

  • Google Print Ads works on an offer-based pricing model, making it easy for advertisers to level the playing field. Traditionally, frequent advertisers get the most discounted newspaper rates. With Google Print, endless negotiations are a thing of the past, as publishers are able to place bids for ads that publishers can either accept or reject. Some advertisers have been able to get print ads for 75% off of published rates using this system
  • Google Print Ads lets advertisers create multiple publications within the AdWords interface at the click of a mouse. Advertisers don't have to deal with buying newspapers individually and dealing with multiple vendors to setup different campaigns
  • As an electronic interface, advertisers no longer need to deal with multiple contacts at different publications. All campaign management and reporting tasks are done through AdWords. In addition, Google Print lets advertisers upload creatives for different campaigns and newspapers just once.
  • Google Print provides advertisers with electronic tear sheets, eliminating the lag time typically associated with getting placement affidavits and physical tear sheets.
  • Account reconciliation is easier with Google Print Ads, as advertisers will get just one invoice for all of their campaigns.

Prime Visibility can assist with all facets of setting up, creating, managing, and optimizing a successful Google Print marketing and advertising campaign, Our team can create and design the ad, select publications and markets, set bids, and make other suggestions based on your specific campaign objectives. Our print campaign strategy will be consistent with other elements of an integrated marketing campaign (audio, search, etc.), maximizing value and ROI.

Learn More About Google Print Ads

Contact Prime Visibility today to learn more about Google Print Ads, to obtain answers to any questions you may have or to request your Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.

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