Prime Visibility Internet Marketing
 
 

Media Planning and Buying Services

Media planning and buying in the Internet age is inexpensive, simple to execute, easy to manage and can help you meet your business objectives. By taking advantage of powerful marketing channels such as Google Radio, Google Print, Google TV and content networks, you can increase brand awareness, site traffic and website conversions. Let Prime Visibility's media planning and buying experts work with you to create a custom program that will exceed your marketing goals

Media Planning & Buying Service

Prime Visibility's media buying service can negotiate rates, coordinate the creation of campaign creatives, manage the channel mix, and place your print, broadcast and Internet advertising orders. Our media planning and buying experts will work within your budget to create a custom action plan designed to accomplish your marketing objectives.

The Media Planning & Buying Process

Prime Visibility's media planning and buying process involves the following steps:

1. Determining your objectives - The first step we take is to understand the needs of your business and your target audience. We'll also want to know exactly what it is you want to accomplish. Greater brand awareness? More referrals? An increase in orders? This information is the foundation of any media planning program.

2. Strategy development - Based on your objectives, our media planning experts will work with you to plan a course of action. We'll help you determine the best medium or media combination for your marketing message.

3. Research - When it comes to media planning and buying, one size does not fit all. That's why we take great care in analyzing the different content networks and radio, television and print markets and choosing only those that are most relevant to your audience and business.

4. Negotiate and Implement - Once our professionals negotiate the best prices for your program based on your budget, we'll begin executing your campaign.

5. Analysis - Continual analysis and tracking of your campaign's performance is vital. We'll be able to see what's working, what's not working, and make adjustments accordingly.

Our current media planning and buying service offerings include:
  • Google Radio - Google offline radio plays ads on over 850 radio stations across the nation.
  • Google Print - The Google print network includes over 400 daily newspapers, including the top daily 17.
  • Google TV - Google TV advertising is a digital system allowing users to bid on 15, 30, and 60 second television commercial spots across a national footprint of over 100 channels.
  • Content networks - Content networks are networks of online publishers. By placing your ad on select content networks, you can target your ads to highly specific niche audiences. Content networks enable advertisers to place banner ads across a wide range of websites utilizing keyword themes and a cost per click format.

Learn More About Media Planning and Buying Services

Contact Prime Visibility today to learn more about our media planning and buying services, to obtain answers to any questions you may have or to request your Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.

If you would like to receive a PRIMEVIEWsm (an analysis showing you what the search engines "like and don't like" about your website) including a Keyword domain Ranking Report (showing you how well your website currently ranks in Google, Yahoo! and MSN using keywords for which you would like to be found) and an analysis of your website through the "eyes" of four search engines (an $895 Value), please click here.