Offline Advertising

Offline Advertising Overview

Offline advertising leverages the power of a variety of traditional advertising mediums to maximize your marketing message. Google advertising offers an offline program that uses an integrated marketing mix to get your advertising message across to a targeted market. Offline advertising from Google does not appear or play on the Internet, but is yet another easy way for business owners to create:

Radio Ads - Google offline radio ads play on 850 radio stations across the nation (expanding to 5000), along with ClearChannel stations.

Print Ads - The Google print network includes 400 daily newspapers with a circulation exceeding 22 million, including the top daily in 17 of the top 20 US DMA's.

Television Ads - Google TV advertising allows you to bid on 15, 30, and 60 second television commercial spots across a national footprint of over 100 channels.

Prime Visibility can set up, manage and analyze your entire Google advertising campaign, both offline and online.

How Offline Google Advertising Works

Offline Google advertising works through the Google AdWords interface, making it easy for advertisers to extend the reach and frequency of their advertising messages. Offline advertising can drive website traffic and branded search volume, as visitors see/hear traditional ads and search for related keywords on search engines. Advertisers should blend an offline strategy with a cohesive online strategy (SEO, paid search, etc.) to ensure consistency of branding while generating substantial reach and frequency. Consider the following:

• Radio reaches 93% of all consumers each week (source: http://www.rab.com/public/reports/weeklyreach.cfm)
• Print reaches 50% of US adults every day, and 85% of readers say they've bought something advertised in a newspaper (source: http://www.google.com/adwords/printads/value.html)
• 850 million searches are performed each day on search engines

Google Advertising : The Benefits

Google advertising gives business owners unprecedented reach and transparency into their ad campaigns.

The Google advertising platform contains:

• Over 100 languages and international domains
• The world's largest search engine
• The largest network of advertisers and partners
  • Over 850 (growing to 5,000) radio stations
  • Over 400 daily newspapers
  • Content Network that reaches over 75% of Internet users (source : https://adwords.google.com/select/afc.html)
  
  

Offline advertising through the Google system eliminates much of the guesswork typically associated with radio and print advertising. The Google interface gives the Prime Visibility team access to real-time reporting information, allowing us to see when and where radio/print/TV ads were played and how many targeted "impressions" were received by our clients.

Google advertising is offer-based, meaning advertisers bid on audio spots, print advertisements, TV spots, and keyword positions. Because Google's offline advertising programs are offer-based, advertisers can typically get much lower prices for offline advertising than if they were to deal with traditional audio stations and print advertisements. Essentially, Google has purchased up blocks of air-time and ad spots in publications and offers them up to the highest bidder.

By managing traditional offline advertising campaigns through the Google interface, advertisers won't have to deal with labor-intensive account reconciliation - they'll get one, single monthly bill (invoice or credit card charge) from Google for all of their offline advertising. Additionally, advertisers won't have to deal with multiple points of contact, as numerous campaigns can be created, targeted, and scheduled within a single electronic interface.

With Prime Visibility and Google advertising, businesses can come to one firm to manage ALL of their business promotions, both online and offline. This ensures that the message that's being delivered is consistent across all mediums. Business owners can also get all of their reporting and campaign performance from one source, whether it's audio ad plays or website hits, eliminating multiple points of contact.

Learn More About Offline Advertising

Contact Prime Visibility today to learn more about Prime Visibility's offline advertising services, to obtain answers to any questions you may have or to request your Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.

If you would like to receive a PRIMEVIEW^sm (an analysis showing you what the search engines "like and don't like" about your website) including a Keyword domain Ranking Report (showing you how well your website currently ranks in Google, Yahoo! and MSN using keywords for which you would like to be found) and an analysis of your website through the "eyes" of four search engines (an $895 Value), please click here.