Prime Visibility Internet Marketing
 
 

New York Bagel Store Case Study

Situation

An established New York bagel store with 11 locations wanted to create a website and begin selling its products nationwide. The site sells bagels, cream cheeses, appetizers, cookies and other baked goods.

Challenge

While the company was very successful in the New York metropolitan area, its exposure nationwide was minimal. Prime Visibility was responsible for creating a website from the ground up and giving the company the Internet presence it desired.

Strategy

Prime Visibility designed all aspects of the site and created an attractive, user-friendly shopping experience. Prime Visibility developed the site architecture, added a convenient "search" function, created an online catering brochure and even added informative sections like "Bagel History" and "Bagel Reference Guide." They also optimized the site for "New York bagels," "Bagel delivery" and other key phrases.

Results

  • Over the 2002 Holiday season, the website achieved a 292% increase in sales during the same time period the prior year. The site was inundated with orders from all over the country. Most customers were not from New York and included 27% from Florida, California, and Texas.
  • The site consistently ranks in the top five of Google, AOL, MSN and Yahoo! for terms including "New York Bagels," "Bagel Delivery," and "New York Bagel Delivery."
  • Over 16,000 products were sold as a result of the launch of the website
  • The company's "NY Breakfasts" continue to be a tremendous success. Businesses throughout the country love to send a taste of New York as a unique and memorable gift.

Learn More About Our Marketing Case Studies

Contact Prime Visibility today to learn more about our Marketing Case Studies, to obtain answers to any questions you may have or to request your Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.

If you would like to receive a PRIMEVIEWsm (an analysis showing you what the search engines "like and don't like" about your website) including a Keyword domain Ranking Report (showing you how well your website currently ranks in Google, Yahoo! and MSN using keywords for which you would like to be found) and an analysis of your website through the "eyes" of four search engines (an $895 Value), please click here.