Prime Visibility Internet Marketing
 
 

Paid Search Analytics

Paid Search Analytics provide businesses with invaluable insights into the effectiveness of their paid online advertising campaigns. By accurately evaluating and measuring your paid search program through robust web analytics programs including Omniture and Google, you'll be able to make better, more strategic and more timely marketing decisions.

Paid Search Analytics Overview

Prime Visibility has the honor of being a part of Omniture's Client Advisory Board. Using Omniture's paid search analytics program, we can optimize your campaigns by importing real-time data from Google, Yahoo!, MSN and other widely used search engines and tracking the actions taken by your website's visitors. This data is key for expanding and understanding your online advertising investment.

Paid Search Analytics : The Benefits

  • Get real-time data you can use to improve your marketing initiatives.
  • Identify the behaviors and traffic flow of your visitors so you can adjust your site accordingly.
  • Pinpoint site problems and inefficiencies immediately.
  • Understand your visitors and their referral sources.

Paid Search Analysis

Our paid search analysis services analyze real-time web data to give you immediate intelligence on the behavior and actions of your website's visitors. Our services include:

  • Measuring and analyzing a variety of e-commerce metrics such as conversion rates, revenue and ROAS (Return on Ad Spend).
  • Continual analysis of your website so that you can direct your advertising and marketing efforts accordingly.
  • Analysis of your visitors' paths once they arrive at your website. Through paid search analytics, you'll learn how visitors found your site and how they navigate through your web pages.
  • Research and identification of additional opportunities that may enhance your revenue and conversion rates.
  • Optimization of your website resulting in more sales and leads.

Paid Search Analytics : The Tools

Prime Visibility uses the following tools to perform paid search analysis:

Omniture SiteCatalyst:

Omniture's SiteCatalyst is a paid search analytics tool that can quickly identify what areas of your website are the most profitable. Through Omniture's SiteCatalyst, you'll discover:

  • Visitor behavior patterns.
  • Visitor traffic flows.
  • Visitor paths related to a specific call to action.
  • The keywords, links, ads or domains that lead to the most conversions.

Through Ominture SiteCatalyst you also have the ability to create custom charts and graphs that contain operational and financial data, giving you the complete picture of your paid search campaign.

Omniture SearchCenter

Omniture SearchCenter is a paid search analytics tool that provides detailed, real-time reports on the performance of your keywords and ads. The data garnered through Omniture SearchCenter allows your business to:

  • Analyze data from Google, Yahoo!, Ask and more.
  • Direct and segment your keywords by behavior, demographics, and lifetime value.
  • Measure and enhance the performance of your keywords.
  • Improve cross-channel marketing results.
  • Boost the effectiveness of your entire paid search campaign.
  • Analyze your ROAS (Return on Ad Spend).
  • Automate keyword bidding over multiple search engines.

Omniture Discover

Analyze a multitude of web and consumer transaction data with Omniture Discover. With this paid search analytics tool, you'll be able to quickly and easily gauge the success of your online campaign and improve upon it based on the data you receive. Through Omniture Discover you'll be able to:

  • Contrast and compare different segments of customers.
  • Improve conversion rates by analyzing your online processes.
  • Identify ways to improve site navigation, placement of content and ultimately, your number of conversions, sales and leads.
  • Analyze the way your site's visitors navigate through your site, allowing you to modify your design, layout and navigation accordingly.
  • Learn how each visitor uses your site so that you can better serve your customers and enhance your brand.

Google Analytics

Google Analytics is a web based analytics program that provides data giving you insight into how visitors found your site, how they explored it, and how you can enhance the visitor experience to turn potential customers into sales/leads. Through Google Analytics' paid search analysis program you'll be able to:

  • Take advantage of integrated Google Adwords support.
  • Track effectiveness of your paid search campaigns.
  • Compare behavior and profitability of visitors.
  • Gain insight into how to improve your site's content and design.
  • Closely track you campaign's keywords, ads and overall account performance.
  • Capture data to maximize your ROI capabilities.

Learn More About Paid Search Analytics and Analysis

Contact Prime Visibility today to learn more about paid search analytics and analysis, to obtain answers to any questions you may have or to request your Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.

If you would like to receive a PRIMEVIEWsm (an analysis showing you what the search engines "like and don't like" about your website) including a Keyword domain Ranking Report (showing you how well your website currently ranks in Google, Yahoo! and MSN using keywords for which you would like to be found) and an analysis of your website through the "eyes" of four search engines (an $895 Value), please click here.