Prime Visibility Internet Marketing
 
 

PPC Landing Pages

Optimize the effectiveness of your Pay Per Click marketing campaigns with specially-designed PPC Landing Pages. By incorporating "call to action" statements, strong copy and graphics, testimonials and limited navigation choices, PPC landing pages can be excellent sales and lead generation tools that encourage visitors to "take the next step."

PPC Landing Page Overview

PPC Landing Pages are specialized pages designed to improve conversion rates on Pay Per Click marketing campaigns. Landing pages are designed to capture leads which move the visitor to complete a desired action. PPC landing pages include elements such as:

  • Strong call to action
  • Limited site navigation
  • Sales copy
  • Testimonials
  • User-friendly graphics

Landing Pages Are Also Lead Capture Pages

Lead capture pages are developed by Prime Visibility to serve many needs in lead generation campaigns. PPC landing pages come in a variety of flavors and could be designed to generate an E-Commerce sale, completed lead, whitepaper download, etc. In each of these instances there is a desired conversion event. Regardless of which type it is, the following elements apply to every PPC landing page system:

  • Every PPC landing page needs to have a strong call-to-action prominently displayed on the page. Call-to-action needs to spell out what it is that you would like that user to do. It could be anything from "download this whitepaper" to "buy this cd now."
  • Almost no navigation should be present on the lead capture page. The idea is to have the user complete your desired action - not let him/her go elsewhere on your site. Therefore, limited navigation improves the effectiveness of the landing page
  • Good sales copy is an absolute must for a PPC landing page. You need to excite the user and at the same time provide enough information to have him/her complete your desired action.
  • Testimonials happen to be a powerful conversion tool for every landing page. Visitors are comforted knowing that other people (real people) found your products/services worthwhile.
  • Graphics on the PPC landing page (colors, themes, look & feel, fonts) need to be user-friendly and need to support what the page asks the user to do.

Additionally, a solid lead capture page in the landing page system, improves the Pay Per Click quality score. When a search enghie spider comes to the page and finds relevant content that reinforces offers that were made on the Pay Per Click ad, the advertiser is rewarded by the respective search engine for providing a great user experience (something that all search engines strive to do).

Learn More about PPC Landing Pages

Contact Prime Visibility today to learn more about PPC Landing Pages, to obtain answers to any questions you may have or to request your Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.

If you would like to receive a PRIMEVIEWsm (an analysis showing you what the search engines "like and don't like" about your website) including a Keyword domain Ranking Report (showing you how well your website currently ranks in Google, Yahoo! and MSN using keywords for which you would like to be found) and an analysis of your website through the "eyes" of four search engines (an $895 Value), please click here.